Innovation: Innovation is the source of continuous power and survival and development to create the most competitive plate boutique business, must create a strong atmosphere of innovation, innovation has always supported workers.

Honesty: "the letter cover the world, then the world is in order about people." Manners, when in good faith. People only bad faith, in order to obtain the confidence of others; only honest man in order to make the world a friend.

Win-win situation: there are common interests, have a common goal, they could win. Personal strength is very weak, the punch face of the four hands, people want to integrate into society, and the environment are closely related.

Pragmatic: there is action, no gain, for people with a pragmatic spirit, if not effort, success never automatically came to his side, the opportunity is always reserved for those who are prepared.